Top of the lot is Amazon India, beating all other e-commerce websites, as per Similar Web. Amazon launched its India website in 2013, six years after Flipkart. A mean fight ensued, complete with mega ad spending, localization, and billion dollar checks on both ends. Amazon, however, seems to be winning the desktop war.
The king of Indian e-commerce holds second place in website popularity. Flipkart insists that is because it is pushing more towards app transactions, where the company beats Amazon. Many industry analysts, however, think while mobile commerce is the way to the future, it is too early to discount website business.
The self professed online Walmart of India, Softbank-backed Snapdeal takes the third spot. Founder and CEO Kunal Bahl has repeatedly said he is building the company modelled after Alibaba, calling Snapdeal a “technology platform that brings sellers and buyers together,” rather than an ecommerce site. Now, Indian laws make it mandatory for most ecommerce sites to operate as marketplaces, so that doesn’t make much of a difference. Bahl, however, has an uphill task at hand, matching Amazon India and Flipkart’s mega budgets and massive leads.
SimilarWeb rank in India: #19, with 44.40 million desktop visits in December
Surprised? Don’t be. Alibaba does not have an Indian website, and one does not see ads asking Indians to buy on Alibaba, but customers here have long discovered the benefits of getting electronics and bulk purchases done on this online megastore. Shipping via Aliexpress is gaining popularity as well.
Once talked of in the same breath as Amazon, Ebay has quietly slipped in rung across the world, including in India. Travails at home have hit Ebay’s performance in India, but the company now manages to cling to the fifth spot.
Another Craigslist-inspired site, and OLX’s rival. Quikr has been growing fast, and recently bought CommonFloor to boost its real estate listings. It has so far raised US$346 million from 10 investors, including Tiger Global, Matrix Partners, Warburg Pincus, and Norwest Venture Partners (NVP). The company, founded in Mumbai by Pranay Chulet and Jiby Thomas, started as a classifieds portal in Mumbai and then shifted its base to Bangalore in December 2014.
Listing website OLX is a rival to Quikr, and India’s answer to the popular Craigslist. OLX India came online in 2007 and has quickly become popular for buying and selling pre-owned cars, books, and even real estate.